Wednesday, May 27, 2009

Point of Purchase Display

I am designing gigantic cardboard balloons as an idea to pitch to a group of creatives on Thursday, they are supposed to function as part of a point of purchase display for a major U.S. distributor. I would be thrilled if they were accepted, as I would love to see these gigantic cardboard things pop up in grocery stores across the nation. The idea is that the product sits in the rack, which can be of varying sizes/standalone/suspended depending on what is called for. The top can be switched out with various decals.

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